Volume 9, Issue 6 (Nov & Dec 2019)                   J Research Health 2019, 9(6): 525-532 | Back to browse issues page


XML Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Danaei A, Sanei N S. The effect of health-related messages on the behavior of social network audiences according to attention, interest, desire, action model. J Research Health. 2019; 9 (6) :525-532
URL: http://jrh.gmu.ac.ir/article-1-1463-en.html
1- Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran , a.danaei@semnaniau.ac.ir
2- Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran
Abstract:   (400 Views)
Nowadays the audience’s behaviors and reactions to health-related messages are of great importance. The present research aimed at studying the effect of health-related messages on the behaviors of social networks audiences according to attention, interest, desire, action model. The study used structural equation modeling to analyze the gathered data. The data were collected from the audiences of Telegram social network in Iran by using a questionnaire whose reliability and validity had been confirmed. The participants were selected by adopting a simple random sampling approach. The data of 384 questionnaires were analyzed. The findings of the present study indicated that health-related messages have positive significant effects on the behaviors of social networks audiences. Moreover, the findings of the present study confirmed the effects of physical, social, spiritual, and mental health on attracting attention, building interest, arousing desire, and persuading to take action among social networks audiences. Therefore, according to the research findings, it can be said that health-related messages sent to the audiences of Telegram social network can change the behavior of audiences. In other words, it can be concluded that health-related messages can affect the behaviors of social networks audiences.
Full-Text [PDF 523 kb]   (133 Downloads)    
Type of Study: Orginal Article | Subject: Health Promotion
Received: 2017/09/24 | Accepted: 2018/01/1 | Published: 2019/11/13

Add your comments about this article : Your username or Email:
CAPTCHA

© 2020 All Rights Reserved | Journal of Research and Health

Designed & Developed by : Yektaweb