Volume 12, Issue 3 (May & Jun 2022)                   J Research Health 2022, 12(3): 137-150 | Back to browse issues page

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Tiwari G K, Kashyap A K, Rai P K, Tiwari R P, Pandey R. Collective Affirmation in Action: Understanding the Success of Lockdown in India During the First Wave of the COVID-19 Pandemic. J Research Health 2022; 12 (3) :137-150
URL: http://jrh.gmu.ac.ir/article-1-2051-en.html
1- Department of Psychology, School of Humanities & Social Sciences, Doctor Harisingh Gour Vishwavidyalaya, Sagar (M.P.), Madhya Pradesh, India. , gyaneshpsychology@gmail.com
2- Department of Business Management, School of Commerce and Management, Doctor Harisingh Gour Vishwavidyalaya, Sagar (M.P.), Madhya Pradesh, India.
3- Department of Psychology, School of Humanities & Social Sciences, Doctor Harisingh Gour Vishwavidyalaya, Sagar (M.P.), Madhya Pradesh, India.
4- Central University of Punjab, Bathinda, Punjab, India.
Abstract:   (6354 Views)
Background: This study explores the role of collective affirmation in attracting mass cooperation to motivate people to observe preventive measures during the COVID-19 pandemic. 
Methods: Using a qualitative research design, a heterogeneous sample (n=32) comprising postgraduate (n=10) and doctorates (n=22) was chosen and the data were collected through semi-structured interviews. The interview contents were audiotaped, transcribed verbatim, and analyzed via the thematic analysis method.
Results: Five themes were generated in this study: perceived psychological distress, pandemic as a serious challenge to the national interest and human existence, the Janata curfew as a positive faith of the government in the abilities of Indians, lockdown as a strong faith of the government in the unshakable support of the Indians and strong affinity and pride of the Indians in their cultural heritage. The novelty, suddenness, and incurability of COVID-19 caused a set of perceived psychological distress and danger to individual and collective life. The Janata (public) curfew was perceived as a curfew of the people, by the people, and for the people. The lockdown denoted a strong faith of the Indian government in the positive virtues of the Indian people and vice versa. The mass support and adherence to the suggested preventive government measures were facilitated by collective affirmation of the well-known positive Indian cultural values (e.g. humanism, interdependence, collective pride, compassion, universal brotherhood, and so on) to the world. 
Conclusion: Collective affirmation inherent in the Indian cultural values catalyzed mass behavior change in the form of adherence to the essential restrictions and recommendations. Collective affirmation may have occurred because of the perceived faith of the government in the virtues of the Indians and their perceived administrative capability of the government. A culture-specific collective affirmation seems to emerge which initiated mass behavior changes leading to a successful lockdown. 
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Type of Study: Orginal Article | Subject: ● International Health
Received: 2022/01/29 | Accepted: 2022/03/13 | Published: 2022/05/1

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